RECOVER CANTERBURY GET INTO IT CAMPAIGN
A multi-faceted campaign to encourage the residents of Christchurch to get back into our city following the earthquakes. Print, online, social and ambient media were used to engage many different demographics, enticing them to support central city businesses.
Our work with the All Blacks continues after two world cup campaigns.
During this time Novo has created a large range of internal management communications, including operation manuals, individual player books and a yearly series of posters.
SWITCHED ON PROPERTY MANAGEMENT
Established throughout Christchurch and Wellington, Switched On Group needed a new brand platform to reflect the quality and professionalism with which they operate. A new logotype was developed, along with a series of icons showing the core elements of their business.
ROUND 12 BOXING GYM
When it comes to business, brand fitness is just as important as physical fitness. A name and full brand was required for a new boxing gym opening in Christchurch. Round 12 was established, and a retro boxing aesthetic was applied to signage, posters and website.
TRAITEUR EUROPEAN BUTCHERY
Traiteur required a range of instore posters and print ads to showcase
their delicious products. A series of hand-drawn pen illustrations were commissioned, and combined with creative headlines to visually describe the delicacies on offer in store.
CDHB IT’S ALL HAPPENING CAMPAIGN
CDHB needed to inform both public and staff of ongoing repairs and disruptions at all Christchurch hospitals. A simple line ‘it’s all happening’ with supporting graphic material was developed, forming the basis of positive and engaging communications surrounding the repairs.
NZSKI 2012 CAMPAIGN
Our long-standing relationship with NZSki continues with the development of the 2012 season campaign. Projects cover print, online, social and direct marketing material, enticing local and international skiers to come to Queenstown and Methven for all their resort and snow fun.
In the competitive world of bespoke kitchen design and installation,
Novo partnered Kitchen Studio and produced a new and fresh national brand platform. Demographic-specific messaging was developed and combined with a strong new colour and photographic library.
Formerly the Canterbury Sports Trust, Novo was employed to rename, rebrand and extend communications for sports across greater Canterbury and the West Coast. From marketing plans to full sport resource kits,
Novo’s work with Sport Canterbury continues to run strong.
A new logotype and brand platform has launched Bartrams Accountants as personable and approachable in a profession that can often be corporate and distant. A series of emoticons was developed, encouraging open communication to demystify the world of accounting.
COOKIETIME GRINZ CAMPAIGN
Iconic New Zealand brand CookieTime engaged Novo to develop a campaign to get locals and visitors to enjoy a taste of New Zealand. The ‘Getcha Grinz On’ campaign was developed, where the campaign line was actually baked from the world famous CookieTime dough.
DOMINION NEW ZEALAND
Canterbury Leather International decided to expand their well-established sheepskin boots and jackets into a range of designer leather boots and garments. Novo named and branded Dominion, articulating the brand right down to the smallest button. Dominion launched successfully in Germany and Milan last year.